Cultural and Professional Practise class 3

Here's Where We Are

Ideas and ways of understanding the world are collectively, called Ideology
Ideology continues to circulate and to inform our understanding of the world.

Human behavior can be changed.
It's not innate
It's not nature

After 1950s, it was pink for buys and blue for girls




The Audience and the Apparatus
For film theory, we refer to The Cinematic Apparatus
Apparatus can be defined as:
• 1: The work of preparing; preparation,
preparatory arrangement
• 2: The things collectively in which this
preparation consists, and by which its
processes are maintained; equipments,
material, mechanism, machinery; material
appendages or arrangements.

With the majority film n shit
The apparatus is elided

If the Form is Effaced (hidden) and the conditions within and through which the object is consumed are elided, then the content of the object will appear to occur naturally

kjh

9/11
It's like Die Hard 3
Simile Simile Simile
Metaphor Metaphor Metaphor

SIN CITY
Opeming scene
Doesn't give us much narrative information as to introduce us to the DIEGESIS of Sin City

Sound of wind is Diegetic
Jazz saxophone and film score is non diegetic

Amongst our questions we have
Where are we?
Who is she?
Who is speaking?

Man and voiceover the same.
We realise we can trust film.

Shot 4
CU of hands
Cigarette symbolic of sex


Shot 6
Confirming our Active Man thesis, first close up is of the man.
Shot 7
Of her

Shot 11
If dress is red, means stop, danger.
Eyes flash green
Woman says 'no' she means 'yes'.

Shot 15:
Silhouette

Shot 16:
CU two shot
Before he shoots her.

Shot 17:
the answer to the establishing aspect shot of shot 1.

Some questions are unanswered
But film can be trusted.

So – In conclusion:
We have seen that when we encounter the Object we seek to interpret, we enter into
a Contact with it, and with the Apparatus that delivers it.
That Contract includes the requirement that the object either (a) conform to
requirements of previous objects we may have encountered, or (b) provide us with
the means to integrate new knowledge into our interpretations.
Mainstream Films and Performances utilise a Self-Effacing form that works to Elide
traces of the Apparatus. This means that we assume we encounter the Object
‘Naturally’.
The result of this is the fact that these highly mediated objects appear to be
unmediated, so we don’t notice all the information we are collecting alongside the
narrative. This information is, of course, Ideology.


For assignment, make sense of thing on your own terms.
Ideology
Make a point, find supporting things in the image itself.